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A Walmart store. (Photo: Jared C. Benedict/GFDL)
Walmart deepens its sustainability plan with a new shopping portal
(UNITED STATES, 3/2/2015)
In order to help customers make better decisions when purchasing products, Walmart has launched an online shopping portal that details the ones produced in an environmentally and socially responsible way.
The site, Sustainability Leaders shop, was created in collaboration with The Sustainability Consortium (TSC), an independent, third-party organization of academic-based scientists and more than 100 member organizations that creates tools and strategies to leverage more sustainable consumer products.
The portal features an easy-to-understand product list with a badge to indicate that their manufacturer ranks as best in class among other suppliers in that product category, based on their responses to detailed category surveys developed by TSC.
Bearing a badge means that the product’s manufacturer is in the highest position among its peers in its category. In categories in which there are many leading manufacturers, the products manufactured by any of them that scores more than 80 percent will bear the badge. Although this signal is not specific to environmental or social impact of each product, it is designed to help customers identify leading sustainability companies.
Depending on the product category, there are specific and pertinent factors used to assess a company’s sustainability efforts that have been identified by TSC, and are also available through the Sustainability Leaders shop.
The company’s former CEO Lee Scott pointed out, “We needed a better story, the world had changed around us and we hadn’t changed.”
“Customers began to believe businesses had a social responsibility that goes way beyond providing values. ... Everything negative about being big comes to you without any effort, but how can you take the power that size and scope give you and use it to do something really good,” he added.
Meanwhile, Walmart detailed its efforts to address sustainability: About 25 per cent of the business’s global electricity generated by renewable sources, 81.6 per cent of its wastes used for landfills, and working together with suppliers to enhance formulations or making labelling more transparent.
editorial@seafood.media
www.seafood.media
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