Vietnamese Tuna Exporters Pivot to High Growth Alternative Markets as Staples Stumble
VIET NAM Wednesday, May 20, 2026, 05:30 (GMT + 9)
Emerging demand in Russia and the Middle East offers a critical lifeline amid dropping sales to traditional Western superpowers The Vietnamese tuna industry is actively reshaping its global strategy to counter a stubborn downturn in its traditional strongholds. While overall export figures continue to slide, a closer look at the data reveals a stark divide between slowing Western demand and a massive surge in emerging global markets. According to Ms. Nguyen Ha, a prominent Tuna Market Expert at the Vietnam Association of Seafood Exporters and Producers (VASEP), the current export landscape is far from a simple, single-direction decline. Instead, it represents a complex rebalancing act for local fisheries. Latest data from Vietnam Customs shows that Vietnam's tuna exports for ... FULL STORY