|
WWF will help King & Prince Seafood safeguard the sustainability of the of their raw material supplies. (Photo: King & Prince Seafood/Nissui/FIS)
WWF to collaborate with Nissui subsidiary
(UNITED STATES, 8/26/2010)
World Wildlife Fund (WWF) has announced a new collaboration with King & Prince Seafood, a North American supplier of seafood and subsidiary of Nissui, the world’s largest producer of seafood, to assess its source fisheries and develop a wild-caught seafood sourcing strategy.
WWF will undertake assessments of King & Prince’s top 20 wild-caught source species and then use that information to develop a sustainable sourcing strategy that will drive the company’s seafood purchases. This includes evaluating Marine Stewardship Council (MSC) certification for wild species. WWF will also work closely with King & Prince to determine how the company and its suppliers can engage in select WWF fishery improvement projects currently underway.
“In order to achieve our conservation objectives for sustainable seafood, we need to engage leading companies like King & Prince in the process,” said Bill Fox, vice president of WWF's fisheries program.
“Their commitment to sourcing wild caught seafood more sustainably demonstrates the business value of protecting ecosystems and ensuring the availability of seafood to meet rising consumer demand,” said Fox.
Volker Kuntzsch, President of King & Prince has said: “This collaboration with an internationally recognized expert NGO like WWF is an important step to accelerate and validate our ongoing efforts in safeguarding the sustainability of our raw material supplies, which is a non-negotiable aspect in our customer service.”
King & Prince and WWF will work in tandem to develop and implement a comprehensive wild-caught seafood sourcing strategy based on the initial assessment of K&P’s supply matrix.
editorial@seafood.media
www.seafood.media
Information of the company:
|
Address:
|
1 King & Prince Blvd - P.O. Box 899
|
|
City:
|
Brunswick
|
|
State/ZIP:
|
Georgia (31520)
|
|
Country:
|
United States
|
|
Phone:
|
+1 912 261-7008
|
|
Fax:
|
+1 912 264-8423
|
|
E-Mail:
|
marketing@kpseafood.com
|
More about: 
|
Approval / Accreditation / Certified / Oversight by...
|
Print
