Global demand for convenience fish products is on the rise and Marel has the solutions to help you fulfill it.

Adding Value to Your Fish Product Line

Market demand continues to rise significantly for convenience fish products. Whether they are fish fillets, fingers, or cakes, consumers are looking to spend less time preparing a healthy meal and more time enjoying it. Valuable raw materials like off-cuts, trims, mince, or frozen blocks can be turned into profitable value-added products.

Marel offers various solutions to produce value-added fish and seafood products, and coating is no exception. Marel's coating systems can supply the appropriate application for virtually any type of coating, delivering the exact process sequences needed with efficiency and ease.

The Active Batter Applicator ensures even coverage over any size or shape of fish fillet.

Presentation is everything

Presentation plays a significant role in a consumer’s purchasing decision, so it is vital to perfect your coating when producing breaded whitefish products. Coating not only enhances the look, taste and texture of your product but also increases yield and protects products from damage during freezing. It adds bite, flavor and color to your product, as well as weight, stability and value. The number of possible coatings is endless.

Top and bottom layers of fish products are perfectly coated with the RevoCrumb's innovative crumb-management system.

Laying the foundation

When producing perfectly coated products, such as fillets and fish cakes, good batter coverage is crucial, but it’s challenging to get an even layer on all sides of the product. The Active Batter Applicator ensures just that. The machine’s innovative design with active under-bed technology transfers products onto a layer of batter before touching any belts laying an ideal foundation for a good coating.

Controlling the flow of crumb

Mark Boom.

The RevoCrumb uses an innovative crumb-management system to produce perfectly coated products. The crumb-management system separates the coarse from the fine crumb and gives you control over their flow onto the product. This state-of-the-art system guarantees the perfect, all-around appearance and lets you independently adjust the top and bottom layers to ensure optimum coverage.

“When we developed our innovative coating equipment, we incorporated changing market requirements, like premiumization and higher quality products. We combined that with a higher level of flexibility and process stability. Crumb management enables our customers to create top products, with a perfect particle definition, at high volumes,” says Mark Boom, Product Specialist of Convenience at Marel.

The fastest oil circulation for fast, even frying

When creating convenience products, a frying process is often used to fixate the layer of coating. Marel fryers offer the highest oil circulation speed in the industry. This ensures a highly stable frying environment and ideal transfer of heat to products, for maximum product consistency.

Industrial frying systems can be equipped with a variety of filtration systems to keep the oil as pure as possible. Boom explains, “As standard, the oil that circulates in an industrial fryer is filtered by an internal filter at the end of the fryer that removes the larger particles. However, by adding an external filter, even more particles and smaller can be removed from the oil.” Ultimately, Marel’s frying and filtration technology means that processors can have utmost confidence that their products will be cooked to the highest standard and in a more cost-effective and sustainable manner.

Coating enhances the look, taste and texture of your fish products.

Consistency – getting it right every time

Consistency is crucial. Consumers set high requirements for the products they consume. They want to be able to order or buy products with the same characteristics every single time. That is why convenience products have to meet strict product specifications set by customers in retail or food service. End products need to be consistent in weight, dimensions, color, and overall appearance. To meet these specifications, it is essential that you have a consistent and controlled production process, day in, day out.

Consumers are looking to spend less time preparing a healthy meal and more time enjoying it.

Your partner in adding value

There are numerous ways to add value to a fish processing line and deliver the high-quality products that consumers want to buy. Whether you are looking to increase your current production capacity or diversify your product portfolio, Marel offers the solutions to maximize your raw material.  Marel is a partner with deep-rooted knowledge of food technology, an in-depth understanding of further processing and is always one step ahead of consumer demand.

About Marel

Marel is the leading global provider of advanced equipment, systems and services to the fish, meat and poultry industries. The company's brands – Marel, Stork Poultry Processing and Townsend Further Processing – are among the most respected in the industry and together, they offer the convenience of a single source to meet its customers’ every need.

Source: Marel

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