Canada Safeway operates 224 stores across Western Canada. (Photo: Safeway)
Safeway commits to offering sustainable seafood
(CANADA, 7/5/2011)
Canada Safeway Limited, one of Western Canada's largest grocery retailers, has announced its progressive Sustainable Seafood Policy in partnership with SeaChoice, a national Canadian coalition of leading environmental organisations working to protect the health of our oceans by improving the sustainability of seafood.
At the core of Safeway's policy is their sustainable seafood commitment: by 2015, all fresh and frozen seafood will be sourced from sustainable and traceable sources, or be in a credible improvement project. To meet this goal, SeaChoice and Canada Safeway will engage with the retailer's suppliers to assess and improve sustainable seafood procurement, as well as educate employees and customers about the environmental concerns associated with seafood.
"As one of Western Canada's largest food retailers, Safeway is committed to continue transitioning our seafood to sustainable sources over time to make a measurable difference in the planet's ecosystems," said Chuck Mulvenna, president and COO for Canada Safeway. "While the oceans have provided healthy food choices for generations, there is clear scientific evidence that many species of marine life are being threatened. Safeway's seafood sustainability policy outlines our commitment to provide sustainable options for our customers to enjoy. "
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Seafod display. (Photo: Safeway) |
Canada Safeway has already removed a number of SeaChoice red-listed species from its 224 stores, including Atlantic halibut, orange roughy, Chilean sea bass and shark. The company has also chosen to discontinue its private label canned yellowfin tuna.
"SeaChoice applauds Canada Safeway for taking a leadership role in the retail sector and implementing a progressive Sustainable Seafood Policy", said Kelly Roebuck SeaChoice representative for Living Oceans Society. "Canada Safeway's commitment to source only sustainable and traceable seafood by 2015 is significant. Our oceans are under increasing pressure from overfishing, and a strong commitment such as Safeway's helps to protect and preserve our oceans' seafood resources for generations to come."
The partnership between Canada Safeway and SeaChoice is in collaboration with the US partnership of Safeway Inc and FishWise, a California-based non-profit focused on helping seafood retailers, distributors and producers develop and implement comprehensive sustainable seafood policies.
Canada Safeway highlights that its Sustainable Seafood Policy is consistent with the Common Vision for Environmentally Sustainable Seafood. Common Vision is an ambitious, but realistic guide to environmentally responsible seafood for businesses, developed by more than fifteen of North America's leading ocean conservation organisations. Both SeaChoice and FishWise are members of the Conservation Alliance for Seafood Solutions, which developed the Common Vision for Environmentally Sustainable Seafood in which Safeway's Sustainable Seafood Policy is based.
Related articles:
- Metro quits selling seven threatened species
- Safeway shuns toothfish, fishing company draws contempt
- Atlantic halibut sales damaged by advocacy groups: fish broker
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Information of the company:
Address:
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5918 Stoneridge Mall Road
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City:
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Pleasanton
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State/ZIP:
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California (CA 94588-3247)
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Country:
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United States
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Phone:
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+1 925 467 3000
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Fax:
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+1 925 467 3323
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E-Mail:
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info@safeway.com
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