|
Loblaw has increased its offerings of MSC certified fresh seafood (Photo: Loblaw)
Loblaw Introduces Fresh Sustainable Seafood
(CANADA, 6/16/2011)
Seafood lovers can now purchase Marine Stewardship Council (MSC) certified Pacific sockeye salmon, Pacific cod, Pacific halibut and Atlantic haddock at the fresh seafood counter at select Loblaws stores in the Greater Toronto Area (GTA). To complement the new fresh MSC-certified seafood from Loblaw, select GTA area President's Choice Cooking Schools will offer sustainable seafood focused cooking classes.
 |
| Loblaw has increased the number of fresh MSC-certified seafood available in store |
"We know that Loblaw customers will feel just as good as we do that sustainable seafood is now available from our fresh seafood counters," says Paul Uys, vice-president, sustainable seafood, Loblaw Companies Limited. "Despite this exciting progress there is a lot more work to be done - on our own and with others - to accelerate the pace at which we can make available more MSC-certified products in coming months - stay tuned!".
 |
| Loblaw's offers a variety of great tips and information to help customers to make more informed choices about seafood |
MSC certification is one of few global sustainable seafood standards that relies on third party validation. To gain MSC certification Loblaw was assessed by an independent certifier to ensure Loblaw met MSC chain of custody standards. These standards ensure MSC-certified fresh fish is kept separate from other seafood from the time it leaves the fishery to when it is purchased by a consumer. This includes transport, receiving, handling, storage and display.
 |
| Loblaw is working closely with leading organizations such as WWF-Canada and the MSC, as well as with other marine conservation experts and the fisheries themselves to make sure all the seafood sold in its stores will come from sustainable sources by the end of 2013 |
"Loblaw's commitment to sell only certified sustainable seafood by year end 2013 puts them among top industry leaders whose policies translate into actions that will have a significant impact on preserving our oceans and seafood resources," said Kerry Coughlin, MSC Regional Director, Americas. "The Marine Stewardship Council applauds Loblaw for the introduction of fresh MSC-certified seafood in stores."
Loblaw is hosting sustainable seafood cooking classes at select President's Choice Cooking School locations during the week of June 19, 2011 and will be the sponsor of the annual Toronto Zoo Seafood for Thought Fundraiser on Wednesday, June 22, 2011. This culinary conservation event raises awareness of the importance of purchasing sustainable seafood. Toronto's top chefs will come together to prepare delicious tastings using sustainable seafood for event guests to sample.
 |
| Loblaw has introduced a wide range of MSC certified seafood products |
Loblaw has increased the number of MSC-certified products available in store and now offers MSC-certified canned pink salmon and canned sockeye salmon. Earlier this year Loblaw introduced WiseSourceTM Salmon in Ontario and Quebec, a more responsibly sourced farmed Atlantic salmon raised using the Integrated Multi-Trophic Aquaculture (IMTA) method. It is exclusive to Loblaw in Canada.
About Loblaw Seafood Sustainability Commitment
Loblaw's sustainable seafood commitment is driven by one of its corporate social responsibility principles, Source with Integrity. In May 2009, Loblaw made a commitment to source all seafood sold in its corporate and franchised locations from sustainable sources by the end of 2013. Affecting more than 50 per cent of in-store departments, this commitment covers all canned, frozen, fresh, wild and farmed seafood products, in all categories, across all brands.
About Loblaw Companies Limited
Loblaw Companies Limited (Public, TSE:L), a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services.
Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than136,000 full-time and part-time employees.
Source: Loblaw Companies Limited/MSC
Related News
Margaret E.L. Stacey
Editor Companies and Products
editorial@seafood.media
www.seafood.media
Information of the company:
|
Address:
|
1 President's Choice Circle
|
|
City:
|
Brampton
|
|
State/ZIP:
|
Ontario (L6Y 5S5)
|
|
Country:
|
Canada
|
|
Phone:
|
+1 905 459 2500
|
|
Fax:
|
+1 905 861 2206
|
|
E-Mail:
|
info@loblaw.com
|
More about: 
|
|
|
|
Print
