Iceland Foods Tops MSC's Supermarket Ranking for the Most Sustainable Own Brand Seafood
Suppliers of Iceland own brand seafood are encouraged to use practices that minimise discards and that avoid capture of undersized fish.
(UNITED KINGDOM, 2/27/2023)
Iceland Foods has for the first time been recognised as the number one supermarket by the Marine Stewardship Council (MSC) for having the highest percentage of its own brand wild seafood products bearing the blue MSC ecolabel. The MSC UK & Ireland Market Report2022 found that 76% of Iceland’s own-brand seafood range was MSC certified, proportionally ahead of all other UK supermarkets.
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