Provenance underpins branding of Japan’s Shinshu salmon
Fish collection and sorting at the Nagano Prefectural Fisheries Experimental Station. Courtesy photo
(JAPAN, 6/10/2020)
Shinshu salmon is promoted as a food typical of the mountainous prefecture of Nagano, which is aiming to capitalize on the popularity of salmon in Japan.
In Japan, tuna is usually the crowning glory of sushi and sashimi meals. But according to Tokyo-based seafood firm Maruha Nichiro, salmon has been consumers’ most popular choice for several years running.
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