What is happening in the world of the seafood consumer?

What is the current shape of the seafood market in the retail and foodservice sectors?

What activities are Seafish working on in relation to the consumer?

To find out more, you are invited to join Seafish at a free event in Aberdeen on Tuesday, 4 June 2013 where we will be presenting on a number of consumer related topics, all focussed on keeping you up to date with the latest news, views and trends in the seafood industry.

This event will cover topics that relate to your customers, including market data, eating and consumer trends, sustainability, healthy eating and much, much more.

We do hope that you can join us.

Agenda

10.30 am - Registration and coffee

11.00 am - Introduction Karen Galloway, Head of Marketing, Seafish

11.20 am - Current retail data and insights Melissa Smyth, Senior Client Manager, A.C.Nielsen

An opportunity to hear what is happening in the seafood retail sector; an insight into trends and top performing species.

11.45 am - Trends in foodservice – NPD Crest data
Sean Ward, Business Analyst, The NPD Group

An opportunity to hear about the core trends within the foodservice sector and how consumer behavior has changed over recent times due to the economic climate. Focus will also be made on the performance of seafood in relation to other major proteins, as well as exploring the opportunities for seafood products to grow and develop in what is a tough and challenging marketplace. Also included will be an evaluation of the fish and chip channel in relation to other takeaway food channels.

12.10 pm - Consumers - The Scottish Perspective
Kenny Martin, Insights Analyst, Scotland Food and Drink

An opportunity to hear insight into the food buying behavior of the Scottish consumer.

12.30 pm - Buffet lunch

During the lunch period, for those who are interested, there will also be the opportunity to join a tour of Pittodrie Stadium, the home of Aberdeen Football Club.

1.30 pm - What is happening in the world of online fish retailing?
Maureen Reynier, Reynier Research Limited

An opportunity to learn about consumers fish buying behaviours with regards to the advent and growth of online retailing.

1.45 pm - Healthcare professionals' perspective on seafood, health and diet
Maureen Reynier, Reynier Research Limited

An overview of a programme of research looking at the perspectives and understanding amongst nurses, health visitors, midwives and pharmacists regarding their understanding and knowledge, of the importance and health benefits of seafood inthe diet.

2.00 pm - Taste – The Seafood Lexicon
Heather Middleton, Marketing Project Manager, Seafish

How does the consumer perceive the taste and flavour ranges of seafood and how can such information be used to promote/market seafood.

2.15 pm - Fish is the Dish consumer campaign
Heather Middleton, Marketing Project Manager, Seafish

An overview of activities and messaging regarding the Fish is the Dish consumer campaign; promoting seafood to young mothers and families.

2.30 pm - Guest Chef Speaker
Kevin Macgillivray – President of the Federation of Chefs – Scotland, Food Operations Manager, SimpsInns, Ayrshire, Scotland

A chef’s perspective on the seafood market.

2.45 pm - Question time

3.00 pm - Close

Additional Session: An introduction to the food service industry

In advance ofthe main agenda, we will be hosting a short session looking at the structure of the UK foodservice industry and the opportunities for seafood companies to enter this exciting and diverse sector. This session is primarily aimed at businesses new to the foodservice sector, although is open for anyone to attend. The session will be delivered by Seafood Scotland and will run from 10.00am to 10.45am. Please detail in your response if you would like to attend this particular session.

Venue:

Aberdeen Asset Management Suite
Pittodrie Stadium
Pittodrie Street
Aberdeen
AB24 5QH