With a specific focus on providing a full range of complete diets for dogs and cats, Provimi aims to be the number 1 European producer of private label pet food, when measuring quality/price ratio, service levels, and category management.
Run as a separate business unit, with distribution through the classical retail channels, as well as pet shops and veterinarians, Provimi takes a dominant market position in the European markets it distributes to, with a special focus on Central Europe, the Netherlands and France. Dynamic growth is also achieved in Germany, Poland and Romania.
David versus Goliath in fishing Peru
A little more than three years ago, the government of the People's Republic of China surprised the world by reporting that its distant water industrial vessels, which fish for squid at the edge of the...