The event was attended by Daniel Castro Gordejuela, president of OPPF-4, and Germán Arteta Torres, director of the Celta Foundation

OPPF-4 and Celta Foundation Renew Partnership to Promote Healthy Eating

SPAIN
Thursday, September 11, 2025, 00:10 (GMT + 9)

The "Pescados de Primera" campaign returns with the new slogan "Let's Eat Europe," combining fresh seafood with professional sports to inspire healthy habits.

VIGO, Spain — The Fresh Fish Producers' Organization of the Port of Vigo (OPPF-4), under its Fresco&Salvaje brand, and the Celta Foundation have officially renewed their collaboration agreement. The partnership, which reinforces the "Pescados de Primera" (First-Class Fish) campaign, now features the slogan "A comernos Europa" ("Let's Eat Europe"). This nod to the Celta football club's participation in the Europa League is a strategic move to promote healthy eating and fresh fish consumption.

Photo: Sinerxia

The agreement was signed on September 10, 2025, during a visit to the ARVI Fishermen's Cooperative in the Port of Vigo. The event was attended by key figures, including Daniel Castro Gordejuela, president of OPPF-4, and Germán Arteta Torres, director of the Celta Foundation. The attendees learned about the cooperative's role and the efforts of OPPF-4 to promote and add value to wild-caught fresh fish.

The new collaboration will include several initiatives throughout 2025:

• Fresco&Salvaje will be a sponsor of the Celtalks series, a platform for discussions held at the club's headquarters.

• The campaign will be visible at youth sports events, where fresh fish tastings and promotional items will be provided to young athletes and their families.

• The "Pescados de Primera" campaign will visit a local school with players from the first team to educate students on the importance of including fresh fish in their diet.

• A special event will be held at Abanca Balaídos Stadium during a first-team match, featuring on-screen promotions and a tasting event for attendees.

These actions, along with the updated visual identity created by artist Luis Davila, are designed to connect local tradition, sports, and balanced lifestyles. The campaign will continue to focus on educating young people about the importance of choosing fresh, wild-caught fish as part of an active and sustainable life.

Photo: Sinerxia

The campaign will also be present at the Abanca Balaídos Stadium during a first-team match. Fresco&Salvaje and Fundación Celta will continue to strengthen the connection between sport and healthy eating through broadcasts on the video scoreboards and a tasting in a reserved area of ​​the stadium featuring products distinguished by this seal.

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