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The NSC Manager South Korea, Mia Sætre Bernhardsen Photo: Norwegian Seafood Council
Now the first big Haaland campaign is being rolled out
NORWAY
Friday, September 20, 2024, 00:10 (GMT + 9)
In March, it became known that Norway's Seafood Council has signed a cooperation agreement with Erling Braut Haaland. Now the first big campaign is underway.
The Seafood Council is behind the campaign, which is launched in the South Korean market. This is done in collaboration with several grocery chains and Norwegian exporters, where the salmon producer SalMar was early on.
Close dialogue with the industry
.jpg) "Ever since we announced the agreement with Erling Braut Haaland, we have had a close dialogue with the exporters. We are proud to announce that we are now in the process of using our superstar in the marketing of Norwegian seafood internationally. Among other things, we do this together with SalMar, which is the first company to join the collaboration", says managing director of the Norwegian Seafood Council, Christian Chramer.
On September 12, the new campaign was launched in South Korea. In the future, it will be visible in hypermarkets such as Homeplus, E-Mart and Lotte Mart - in addition to various online channels.
Can win exclusive prizes
Using a QR code on a Haaland sticker on Norwegian salmon and mackerel products, customers can participate in a competition. Those who answer correctly can win a number of prizes, all of which have a Norway stamp:
- A trip to Norway for two people
- Three Norwegian national team jerseys with the signature of Erling Braut Haaland
- 40 footballs with typewritten signatures from Erling Braut Haaland and the Seafood from Norway logo
- Norwegian salmon
- Norwegian mackerel
Good knowledge of Haaland in South Korea
According to the Seafood Council's recent insights from a number of global seafood markets, South Korea is one of the countries with the highest awareness of Erling Braut Haaland.
"In the future, we will launch several Haaland campaigns in various markets. We have high expectations for that", says Christian Chramer.
editorial@seafood.media
www.seafood.media
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