ushi and poke bowl are often chosen on the weekend when you want to enjoy yourself a little extra

Children and Young People Drive a Positive Shift in Norwegian Seafood Consumption

NORWAY
Monday, August 11, 2025, 00:10 (GMT + 9)

A New Survey Reveals Encouraging Trends, With Sushi and Simple Meals Leading the Way

OSLO — While overall seafood consumption in Norway has been in decline, a new survey by the Norwegian Seafood Council reveals a positive trend among children and young people. The report, which monitors the eating habits of those aged eight to 19, shows a significant increase in how often this group consumes fish and seafood.

The survey, conducted by Ipsos, found that 71% of children and young people now eat fish for dinner at least once or twice a week, a notable increase from 64% just three years ago. This positive shift is particularly encouraging as it indicates that more young people are getting closer to the Norwegian Directorate of Health's dietary recommendation of two to three seafood dinners per week. The number of young people eating fish less than once a week has also dropped from 35% to 30%.

According to Agnete Bell, a manager at the Norwegian Seafood Council, the "sushi trend" is a key factor in this change. Sushi has become a favorite dinner choice for many young people, suggesting that their seafood consumption is driven by "desire and not duty." This is supported by survey data showing that sushi is the clear favorite dish among young people, with 30% naming it as their top choice. Other popular dishes include fried salmon and trout, fish fingers, and fish & chips.

The report also highlighted that Oslo-based children and young people eat fish more frequently than the national average, and that girls and those over the age of 16 are more likely to consume fish three or more times a week. Bell believes these trends may be linked to a greater concern for diet and healthy eating in these groups.

Despite the positive developments, a significant challenge remains. The report estimates that approximately 240,000 children and young people in Norway still eat fish less than once a week. In response, organizations like Fiskesprell, a dietary program for children, are continuing their efforts to make seafood a natural and enjoyable choice. The program, a collaboration between government ministries and the Norwegian Seafood Council, offers courses and resources to schools and kindergartens to promote healthier eating habits.

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