The 2025 Seafood Conference is a gathering of industry leaders, fishers, scientists, and policymakers to discuss the future of NZ sector

Seafood New Zealand Conference Focuses on Innovation and Collaboration

NEW ZEALAND
Monday, August 11, 2025, 00:10 (GMT + 9)

Industry Leaders and Government Officials Discuss the Future of Fisheries at Nelson Gathering

NELSON — Seafood New Zealand's annual conference, themed “Seafood for Thought,” recently brought together hundreds of delegates from across the industry, along with media, environmental non-governmental organizations, and government representatives. The two-day event, held at the Rutherford Hotel, addressed a range of critical topics, from policy reform and scientific research to the importance of company culture and brand identity.

Key Announcements and Industry Insights

On the conference's opening day, Minister for Oceans and Fisheries Hon Shane Jones addressed the delegates, reiterating his support for the industry. His speech followed an earlier announcement on proposed amendments to the Fisheries Act, with the Minister emphasizing his commitment to making fisheries decision-making more responsive to data.

The day's tone was set by keynote speaker Harold Hillman, a public speaker and executive coach, who challenged the industry to foster a culture of open communication and to “listen to understand, not to refute.”

The first day also featured several panels and presentations. A panel from Fisheries New Zealand discussed new opportunities for collaboration and co-funded projects. The Marine Stewardship Council (MSC) confirmed that 45% of New Zealand's catch is now MSC-certified, and Certified Seafood International introduced a new certification standard for sustainability. Rapid-fire presentations showcased innovative solutions, from new fishing gear to the Aotearoa Moana Ocean Sensor programme. Scientists Dr. Wendy Hunt and Professor Alexandra McManus also presented a review of seafood's impact on human health and nutrition.

Economic Outlook and Brand Power

The second day began with an economic overview by ANZ’s Sharon Zollner, who highlighted the strong agricultural sector as a "bright spot" amid a stressed economy. Richard O’Driscoll reflected on 33 years of NIWA fisheries science, providing a look into how marine research will evolve under the newly formed Earth Sciences New Zealand.

A panel on skippers “doing science”—featuring Josh Mower, Roger Rawlinson, and Zane Salve—underscored the importance of fishers collaborating with scientists to develop new gear and collect data for stock assessments. Roger Rawlinson articulated the panel's goal as ensuring that decisions “can’t be made about us without us.”

The power of branding was a central theme, with NZ Story CEO David Downs discussing the strength of “Brand New Zealand.” The conference concluded with a presentation by media expert Marie Lambie on effective media relations and a panel of seafood storytellers who shared their experiences in communicating the industry's narrative. The event ended with the 10th annual Seafood Stars Awards, celebrating nine individuals and organizations for their contributions.

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