Nissui Sakaiminato Salmon product

Nissui subsidiary launches TV commercials and presents campaigns for the 'Sakaiminato Salmon'

JAPAN
Friday, April 03, 2020, 17:00 (GMT + 9)

Yumigahama Suisan Kaisha Co., Ltd., a company of Nippon Suissan Group (NISSUI) started the presentation of the salmon coho product on Monday, March 23, and plan to ship about 1,700 tons by mid-May.

Yumigahama Fisheries Co., Ltd products and processing plant

In selling this product this spring, they will launch the following TV commercials and carry out a gift campaign in which the original QUO card of "GeGeGe no Kitaro" will win a lottery of 500 people and will enliven the store.

Yumigahama Suisan Kaisha  manage a system toff the coast of Tottori Prefecture, in western Japan, at a coho salmon cultivation facility run by Yumigahama Suisan Kaisha whicha Nissui established in 2013.

Yumigahama Suisan Kaisha Co.,Ltd. location map inside NISSUI Gorup

The facility features an 18-meter-tall steel tower standing 3km off the coast, with fish pens extending 150 meters from the tower. Using artificial food equipped with built-in sensors and attached to the pens, the system also makes it possible to monitor fish's eating habits. Data on how often fish bite at the fake is collected every 0.1 second and transmitted to farmers on land.

For feeding,  Nissui have developed his own automatic feeding system “Nissui Aqualingual” (Patent No. 5324997) . 

This is a combination of automatic feeding and spontaneous feeding, in which information and images can be checked on the Internet from appetite sensors, underwater cameras, and dissolved oxygen / water temperature sensors installed in a cage, and can be checked in real time with a PC or smartphone. It has its own system.

By incorporating a sensor that measures appetite based on the number of times the fish pulls the artificial bait, it has become possible to manage feeding in an appropriate amount and without waste . 

By storing three days' worth of feed, it is possible to feed even on days when the ship cannot leave due to the rough seas, which has helped to ensure the safety of staff.

TV commercial

Nissui will  promote the image of Sakaiminato Salmon, which grows with the blessings of forests and the sea, such as the clear streams of Oyama and the magnificent Sea of ​​Japan.

The "Sakaiminato Salmon", the main product, has received high praise from many customers. It is generally said that silver salmon is soft and not suitable for sashimi, but "Sakaiminato Salmon'' has about twice the breaking strength of silver salmon made by other companies, and is firm and chewy. 

For this reason, it has a high reputation for being delicious even when eaten with sashimi.

CM capture: Aquaculture cage in Miho Bay, Sakaiminato (Nissui)

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