Vidar Breiteig, Managing Director of BAADER in Norway and the Managing Director of SEAC. Ulf Grönqvist

BAADER acquired the Swedish fish-processing manufacturer SEAC

GERMANY
Wednesday, January 20, 2021, 01:00 (GMT + 9)

BAADER is pleased to announce that it has acquired the Swedish fish-processing manufacturer SEAC AB, based in Färjestaden on the island of Öland, effective as of 18 January 2021.

SEAC  is  a  leading  supplier  of  fish-processing  machinery  for  small  pelagic  fish  species  such  as  yellow croaker,  anchovy,  sprat and smaller white fish such as blue whiting,  Alaska  pollack  and  hake. With more than 30 years’ experience in this field, SEAC FPM machines are delivered all over the world.

‘Looking  into  the  future  and  the  compatible  processing  solutions  of BAADER,  the  SEAC  technology  is  a  perfect  fit  for  BAADER  to  further  extend  our  overall  product  portfolio  also  among  small  fish  species,’ highlights Robert Focke, Managing Director BAADER Fish.

‘By  acquiring  SEAC,  we  are  further  concentrating  our  leading  role  as  a  provider  of  complete  protein-processing solutions. The need to meet global food demand now and in the future drives us to continuously improve and advance our offerings,’  says Petra Baader, Executive Chairwoman of BAADER. ‘Boosting the  sale of SEAC processing solutions means ensuring that more small fish species will be available for high-quality human consumption.’  

Ulf Grönqvist, the owner of SEAC, will step down as CEO and hand over his responsibilities to Vidar Breiteig, Managing Director of BAADER in Norway. Anders Lorentzen, Managing Director of BAADER in Denmark, will become Deputy Managing Director of SEAC, thus supporting Vidar Breiteig in his new and additional role as Managing  Director  of SEAC. Ulf Grönqvist will accompany  a  smooth  transition  and  integration  phase  of  SEAC  into  BAADER  as  a consultant.  Through  the  integration,  SEAC  will  already  be  related  to  the  well-established international sales and service network and supply chain of BAADER.

‘Having BAADER as a backbone will ensure continuation and future extension of SEAC and its technology. It will offer our customers both the certainty and confidence  needed for current and future investments,’ says Ulf Grönqvist. 

          

‘We will ensure that customers will continue to be able to purchase existing and innovative SEAC processing solutions. At the same time, we will work towards generating even more customer benefits by integrating SEAC  machinery  into  additional  BAADER  solutions  and service  as  well  as  the  supply  chain,’  says Vidar Breiteig.

SEAC  will  continue  to  operate  as  an  independent  entity  under  the  SEAC  brand  with  all  SEAC  employees  remaining within their roles and responsibilities. BAADER will ensure the continuation of manufacturing and ongoing development of both SEAC machinery and spare parts.

The acquisition does not affect any supplier agreements and business partner relationships of SEAC.

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