Vidar Breiteig, Managing Director of BAADER in Norway and the Managing Director of SEAC. Ulf Grönqvist
BAADER acquired the Swedish fish-processing manufacturer SEAC
Wednesday, January 20, 2021, 01:00 (GMT + 9)
BAADER is pleased to announce that it has acquired the Swedish fish-processing manufacturer SEAC AB, based in Färjestaden on the island of Öland, effective as of 18 January 2021.
SEAC is a leading supplier of fish-processing machinery for small pelagic fish species such as yellow croaker, anchovy, sprat and smaller white fish such as blue whiting, Alaska pollack and hake. With more than 30 years’ experience in this field, SEAC FPM machines are delivered all over the world.
‘Looking into the future and the compatible processing solutions of BAADER, the SEAC technology is a perfect fit for BAADER to further extend our overall product portfolio also among small fish species,’ highlights Robert Focke, Managing Director BAADER Fish.
‘By acquiring SEAC, we are further concentrating our leading role as a provider of complete protein-processing solutions. The need to meet global food demand now and in the future drives us to continuously improve and advance our offerings,’ says Petra Baader, Executive Chairwoman of BAADER. ‘Boosting the sale of SEAC processing solutions means ensuring that more small fish species will be available for high-quality human consumption.’
Ulf Grönqvist, the owner of SEAC, will step down as CEO and hand over his responsibilities to Vidar Breiteig, Managing Director of BAADER in Norway. Anders Lorentzen, Managing Director of BAADER in Denmark, will become Deputy Managing Director of SEAC, thus supporting Vidar Breiteig in his new and additional role as Managing Director of SEAC. Ulf Grönqvist will accompany a smooth transition and integration phase of SEAC into BAADER as a consultant. Through the integration, SEAC will already be related to the well-established international sales and service network and supply chain of BAADER.
‘Having BAADER as a backbone will ensure continuation and future extension of SEAC and its technology. It will offer our customers both the certainty and confidence needed for current and future investments,’ says Ulf Grönqvist.
‘We will ensure that customers will continue to be able to purchase existing and innovative SEAC processing solutions. At the same time, we will work towards generating even more customer benefits by integrating SEAC machinery into additional BAADER solutions and service as well as the supply chain,’ says Vidar Breiteig.
SEAC will continue to operate as an independent entity under the SEAC brand with all SEAC employees remaining within their roles and responsibilities. BAADER will ensure the continuation of manufacturing and ongoing development of both SEAC machinery and spare parts.
The acquisition does not affect any supplier agreements and business partner relationships of SEAC.