Norwegian fresh salmon. (Photo: Marine Harvest)

Alibaba and Marine Harvest partner to deliver fresh salmon in China

NORWAY
Friday, October 19, 2018, 03:00 (GMT + 9)

Fresh-food supply-chain platform Win-Chain, owned by Alibaba Group, and Norwegian multinational firm Marine Harvest have signed a memorandum of understanding (MoU) to create a supply chain for salmon distribution in China.

As part of the deal, the platform and the Norwegian Atlantic salmon producer will work together to optimize the salmon supply chain, from farm to consumer, while looking to introduce efficiencies in processing and cut costs, the Website Alizila reported.

In addition, they will partner to sell fresh, chilled salmon from a processing factory that Marine Harvest plans to open in Shanghai.

“We look forward to the many opportunities ahead to deepen our collaboration with Alibaba as we now ramp up our presence in China, for example through our new processing factory in Shanghai,” said Marine Harvest Chairman Ole-Eirik Lerøy.

“We see that Chinese consumers love salmon, and together with Alibaba and Win-Chain we will bring even more fresh salmon to dinner tables in China,” the executive added.

For his part, Alibaba Group President Michael Evans considers that by partnering with Marine Harvest and leveraging the consumer reach, technology capabilities and logistics support of the Alibaba ecosystem, they will be able to deliver the best-in-class offering of fresh seafood products to consumers across China.

The tie-up between Win-Chain and Marine Harvest aims to tap a growing market in China for high-quality, imported seafood, including salmon. 

Win-Chain will also provide consumer insights to help Marine Harvest with its branding and communications activities, in addition to new product development and innovation, as the Norwegian company looks to meets the fast-changing needs of Chinese consumers. The service is one of many that Alibaba provides to brands selling on its e-commerce platforms.

The MoU was signed in Shanghai at a ceremony attended by Lerøy, Norway’s King Harald and Queen Sonja, Norwegian Minister of Trade and Industry Torbjørn Røe Isaksen and Alibaba Group Executive Chairman Jack Ma and President Michael Evans.

 
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