Alibaba and Marine Harvest partner to deliver fresh salmon in China
Friday, October 19, 2018, 03:00 (GMT + 9)
Fresh-food supply-chain platform Win-Chain, owned by Alibaba Group, and Norwegian multinational firm Marine Harvest have signed a memorandum of understanding (MoU) to create a supply chain for salmon distribution in China.
As part of the deal, the platform and the Norwegian Atlantic salmon producer will work together to optimize the salmon supply chain, from farm to consumer, while looking to introduce efficiencies in processing and cut costs, the Website Alizila reported.
In addition, they will partner to sell fresh, chilled salmon from a processing factory that Marine Harvest plans to open in Shanghai.
“We look forward to the many opportunities ahead to deepen our collaboration with Alibaba as we now ramp up our presence in China, for example through our new processing factory in Shanghai,” said Marine Harvest Chairman Ole-Eirik Lerøy.
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