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EUROPEANS WANT SUSTAINABLE FISH
HOW TO RESPOND TO CONSUMER DEMAND & MAXIMISE VALUE THROUGHOUT THE SUPPLY CHAIN?

Roundtable

Wednesday 4 May 2011, 14.00 - 15.00
European Commission Information Stand 1411, Hall 7
European Seafood Exposition, Brussels Exhibition Centre (Heysel)

A recent survey* shows that 88% of European citizens want fish products on sale within the EU to come from sources that aren’t overfished. A growing number of industry players, throughout the supply chain, acknowledge this demand and are concerned about the ongoing waste of fish as a result of catching practices that are not attuned to market needs. As the European Commission is about to publish its proposal for a reform of the Common Fisheries Policy (CFP), we debate about what industry and policy players can do to end overfishing and discards, guarantee a more efficient and profitable fishing sector and help maximise the value of fish from catch to consumer.

Short interventions by:
- Ms Maria Damanaki, EU Commissioner for Maritime Affairs & Fisheries
Europeans want a reformed Fisheries Policy. The Commission is working on a proposal for a changed policy which will hopefully meet their demands.

-Mr Alfred Schumm, WWF
Reforming the Common Fisheries Policy to achieve vital conservation objectives such as ending overfishing, discards and fleet overcapacity.

-Mr Guus Pastoor, AIPCE-CEP
The EU fish processors and traders association about the need to end policy failure by introducing stakeholder driven fisheries management.

-Mr Aldin Hilbrands, Royal Ahold representing EuroCommerce
Collaboration between the retail sector, seafood industry and NGOs to provide consumers with healthy, sustainably sourced fish and maximise the value of fish products.

-Ms Rosita Zilli, Euro Coop
Improving the supply of certified fish - how the EU needs to improve scientific assessments of fish stocks and the traceability of fish products.

-Mr Evan Doyle, Euro-Toques
A Chefs’ perspective on fighting waste: new recipes for lesser known and still abundant fish species, closer ties between fishers and restaurants to adjust offer and demand.

Questions & Answers with the audience
Photo opportunity with Commissioner Damanaki
Drinks & ‘CFP fortune cookies’ - One cookie will contain a 50Є gift voucher for a meal in a Euro-Toques restaurant at the occasion of Euro-Toques joining the WWF / Industry Alliance for CFP reform as a new member.This unprecedented Alliance of industrialists and conservationists was launched last year at the Seafood Exposition to lobby for a real reform in European fisheries.