Pescanova changes its logo for the first time in six decades
Pescanova's new logo will be introduced progressively in the coming months i. (Photo: Pescanova)
The fishing company Pescanova has changed its image for the first time in its almost 60 years of history, with the renewal of its current logo.
The new logo retains the red colour and capital letters, to maintain the essence of the previous one and take advantage of the positioning that already had Pescanova in the memory of the consumers, explained the company in a statement.
"The new logo is inspired by the freshness of the marine environments and the dynamism that the flags transmit when they fly in the wind," the note stresses.
What is intended is to reflect at a glance the company's "new DNA", which seeks to bring the freshness of the sea to the consumer table with the same quality as always, and connect with the most loyal buyers and also with a younger audience. (More Info)